The Blueprint

Digital Advisor and Talent Specialist for the Communications Industry.


"They get what we're looking for and they deliver everytime.
They are genuine partners and a critical component in the evolution of the company."
Jaimes Leggett, Managing Director, Ogilvy & Mather

We help agencies and brands progress in the digital age.

Our goal is to accelerate change in the modern communications world by helping to build the agencies and brands of now.

We work together to identify the challenges they face and shape the opportunities that enable progress. To facilitate this, we find the world’s best people to lead them into the future.

Over 70% of our clients have approached The Blueprint directly through recommendation or reputation, and in the eight years since The Blueprint was created we have never lost a client.

  • Precision

    We’re as selective about our clients as we are about our candidates.

  • The Bigger Picture

    Guiding the evolution of the agencies and brands of tomorrow and shaping senior marketers’ careers with the roles that will help them to flourish. We advise you strategically and for the long-term.

  • World-Class Talent

    We have the ultimate black book of rockstar digital and marketing talent that can help transform your business.

  • Values

    A reliable, professional and human service with a deep understanding of the marketing eco-system. We’re representing you and we do so with these values.


What the industry has to say

Ian Pearman

“Tasked with helping to build our digital offering, The Blueprint identify just the type of talented people we are looking for at all levels. They ensure we hire the finest digital has to offer and our partnership has helped AMV become the most awarded agency for digital advertising.”

Marshall Manson
Managing Director - Edelman Digital

“Thanks so much for your time. I was blown away by the quality of the folks you found and the degree to which you nailed the brief. Many thanks for the excellent work"

Jaimes Leggett
Managing Director - Ogilvy & Mather

“The Blueprint guys are great. They get what we're looking for and they deliver every time. I never feel like they're selling candidates - they are genuine partners and a critical component in the evolution of the agency. Top blokes too!"

Marcus Reynolds
Digital Strategy Director - Fallon

“The Blueprint have the ultimate black book when it comes to identifying rockstar digital talent. They understand the market dynamics, listen intently and respond in double quick time. They are the only headhunters I have on speed dial!”

Jon Sharpe
Chief Innovation Officer - RKCR/Y&R

"The Blueprint have been instrumental in the expansion of RKCR/Y&R's digital capabilities. They've helped us to identify exceptional talent across Analytics, Social Media and Creative Technology and are true partners who listen attentively, respond quickly and deliver time and again. They also happen to be a bunch of very nice human beings."

Saher Sidhom
Head of IP & New Technology – AMV BBDO

“The Blueprint’s reputation in the industry is gold dust. They go beyond just matching people to jobs, they give the right strategic advice to the hiring company which often means not only filling a position but being an invaluable partner in shaping their road map. Even if this means creating positions from scratch.”


  • Ben Felton to head strategy at The Marketing Store


    He will report to the agency’s managing director Lisa Bonney, and will be tasked with heading the agency’s strategy and planning team, working across all of the shop’s clients including McDonald’s, Shell and Carlsberg.

    The Marketing Store said Felton would “help accelerate the agency to the next level”.

    Felton has worked in marketing for more than 17 years. Prior to MRM Meteorite, he was head of channel planning and digital at Rapier and before that was managing partner at

    Bonney said: “He’s a gifted and highly creative planner, driven by insights and genuinely understands brands and their audiences. With Ben’s arrival and additional recent senior hires, we’re well positioned for the next phase in our evolution as an agency”.

    Felton has worked with clients including Dulux, Ford, IBM, IKEA, Lloyds TSB and Motorola.

    He said: “I’ve already got the excitement you get from a building full of smart nice people, who are excited about the future”.

    Felton joined MRM Meteorite in 2009, replacing former head of planning, Mobbie Nazir, who left the agency to become managing partner, digital at Fishburn Hedges Group.

    This article was first published on

  • Ogilvy & Mather’s Marcus Reynolds joins Wunderman as strategy director


    Wunderman, the global digital agency, has named Marcus Reynolds as a strategy director.

    Reynolds, who was most recently global digital strategy director at Ogilvy & Mather, will lead strategy on the company’s Microsoft and Jaguar accounts.

    Richard Dunn, Wunderman chief strategy officer, commented on the appointment: “Marcus has a wealth of experience working at some of London’s top agencies across a variety of blue chip brands. His knowledge and passion for all things digital will be a massive asset going forward”.

    Reynolds previously worked as digital strategy director at Fallon, where he worked on integrated campaigns for ŜKODA and Cadbury. He has consulted for AKQA, Proximity and Karmarama and was also head of planning at Publicis Dialog.

  • Edelman Names New Europe Digital Head


    PARIS—Edelman has named Grégoire Assémat-Tessandier as head of digital for Europe, filling the vacancy left by the departure of Marshall Manson last year.

    Assémat-Tessandier joins the agency from TBWA, where he led the network’s DAN Paris digital outfit as managing director. The Frenchman was global head of digital at Bacardi Global Brands prior to his four-year stint at TBWA in Paris.

    As head of digital for Europe and the CIS, he reports to CEO Michael Stewart, and reflects Edelman’s desire to hire someone with strong continental European experience for the role. Manson left Edelman for Ogilvy last year after eight years with the agency.

    “Greg’s expertise in delivering business outcomes through innovative digital thinking and his client first approach will be a huge asset to Edelman Digital,” said Stewart in a statement.

    Edelman’s digital practice across Europe and CIS now numbers more than 200 people, accounting for revenues of over $20m.

    - See more at:

  • Edelman: Ex-DDB manager Andreas Kloevekorn is digital chief


    The PR agency Edelman Germany presents a new digital boss. On 1 December rises Andreas Kloevekorn a Managing Director of Digital. In this role, he took over the management of the corresponding region at Edelman, which also includes the specialised agency Gosub Communications belongs. The 45-year-old reported to Susanne Marell, CEO of Edelman Germany. 

    Kloevekorn comes from DDB Tribal Hamburg, where he most recently served as Client Service Director Member of the Executive Board. Previous stations of digital experts were Proximity Consulting and Kabel New Media. At Edelman, he follows Carsten la Tenderness , co-founder of Gosub. His agency was taken over by the PR Network in 2011, since then stood la Tenderness at the top of the digital range. After a sabbatical, he will return in a different role to Edelman Digital in mid-2014.

  • Sid Lee brings in a creative technologist


    Sid Lee has brought in Kevin Sutherland as its new creative technologist. The 18-year industry vet joins the agency as its director of technology, from the U.K. where he worked with agencies including RKCR/Y&R, AnalogFolk and R/GA, and has worked with clients including Sony, Nike and Virgin.

    “The position was created for Kevin,” says Martin Gauthier, president of Sid Lee Montreal. “We decided to bring in a creative technologist to bolster our expertise in this area, specifically for Adidas, since it is a key account for us.”

    Sutherland is the latest in a string of hires at agencies to amp up their expertise blending creative and tech. Earlier this month, Draftfcb brought in Ricky Jacobs as its new digital head, while retail/shopper marketing shop Shikatani Lacroix hired Marcos Terenzio as its new director of digital creative experiences. Last month Zulu Alpha Kilo brought in Jeff Vermeersch as the agency’s creative technology director. 

    Read more:

  • AMV appoints head of analytics


    Abbott Mead Vickers BBDO has appointed former DraftFCB planning chief Oliver Kunze as the head of analytics and marketing intelligence for its data arm, AMV Analytics.
    Kunze started his career at Wunderman Cato Johnson (now Wunderman) in February 2000, then had a spell at Y&R before joining DraftFCB as a senior planner in 2009. He was promoted to commercial planning director a year later and then switched client side to become brand intelligence manager for Volkswagen Group China.
    He will report to Andrew Pinkess, the director of business innovation and market intelligence, and deliver research and insight to clients and account teams.
    The agency has also hired Havas Media head of content Nick Price as head of digital film for AMV Pulse, the agency’s social media unit.
    Ian Pearman, the chief executive of AMV, said: “AMV is committed to offering the services clients need to build and differentiate their brands through all available channels, and these two hires strengthen our ability to meet these needs.”
    Earlier this week, it was revealed that AMV had scooped the Government’s road safety account, Think! The business had previously been held by Leo Burnett for nearly 35 years.

  • The Marketing Store hires Sav Evangelou as exec creative director


    The Marketing Store has appointed Sav Evangelou as its executive creative director, across all of the agency’s clients including McDonald’s, Carlsberg and Britvic.

    Evangelou was previously ECD at the Digitas and Digitas Worldwide agency DNA and will report to The Marketing Store managing director, Lisa Bonney.

    His appointment follows the departure of the agency’s former executive creative director Graham Wall in March. Wall departed to become the first ECD at Table 19.

    Bonney said: “We have incredibly ambitious plans at The Marketing Store and have looked long and hard to find our creative leader. We are incredibly excited to have someone of Sav’s calibre joining our team.”

    Evangelou was at Digitas for four years working across clients including Nissan, Orange, Puma, Snickers, Lacoste and Procter & Gamble.

    He said: “What attracted me to the role was the great energy and appetite at The Marketing Store as well as the exciting opportunities to innovate on behalf of the agency’s clients.”

    This article was first published on

  • RKCR/Y&R hires Publicis' Alix Pennycuick


    Rainey Kelly Campbell Roalfe/Y&R has hired Alix Pennycuick, the digital executive creative director at Publicis, to lead its creative technology and digital design departments as creative technology director.

    He will also work alongside other senior creatives, including the incoming executive creative director Mick Mahoney, who joins in August.

    Before joining Publicis in 2010, Pennycuick was digital creative director at DraftFCB and he is a previous creative director at LBi.

    Throughout his career, Pennycuick has worked on brands including British Airways, Nike, Coca Cola, Sony and Google.

    Ben Kay, the chief executive at RKCR/Y&R, said: “It’s fantastic to have Alix on board at RKCR/Y&R. He’s a great talent who will take a key role in keeping the agency at the leading edge of the communications industry.”

    This article was first published on


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