What the industry has to say
CEO - AMV BBDO
“Tasked with helping to build our digital offering, The Blueprint identify just the type of talented people we are looking for at all levels. They ensure we hire the finest digital has to offer and our partnership has helped AMV become the most awarded agency for digital advertising.”
Managing Director - Edelman Digital
“Thanks so much for your time. I was blown away by the quality of the folks you found and the degree to which you nailed the brief. Many thanks for the excellent work"
Managing Director - Ogilvy & Mather
“The Blueprint guys are great. They get what we're looking for and they deliver every time. I never feel like they're selling candidates - they are genuine partners and a critical component in the evolution of the agency. Top blokes too!"
Digital Strategy Director - Fallon
“The Blueprint have the ultimate black book when it comes to identifying rockstar digital talent. They understand the market dynamics, listen intently and respond in double quick time. They are the only headhunters I have on speed dial!”
Chief Innovation Officer - RKCR/Y&R
"The Blueprint have been instrumental in the expansion of RKCR/Y&R's digital capabilities. They've helped us to identify exceptional talent across Analytics, Social Media and Creative Technology and are true partners who listen attentively, respond quickly and deliver time and again. They also happen to be a bunch of very nice human beings."
Head of IP & New Technology – AMV BBDO
“The Blueprint’s reputation in the industry is gold dust. They go beyond just matching people to jobs, they give the right strategic advice to the hiring company which often means not only filling a position but being an invaluable partner in shaping their road map. Even if this means creating positions from scratch.”
Real changes in the agency landscape are powered by people, not technology29/07/14
Whether it’s the rise of social media, mobile, data and analytics or owned and direct media channels, there are many factors influencing the way that the agency landscape is being shaped right now. Despite the many advances in technology, however, it is people who are bringing about the greatest and deepest change.
It’s easy to overstate the impact of digital and how it has shaped agencies. From our perspective, we have placed some of the world’s most progressive people in top tier agencies over the past eight years. The placement of the right people at the right time to the right position is what drives the most effective change.
These appointments require agency heads to be committed to change across the whole organisation. The appointment of a Chief Innovation Officer, Chief Technology Officer or innovation focused Executive Creative Director means a fundamental shift in culture and direction. This requires agency heads to take bold decisions.
For five years now, communications agency structures have been in flux for the most forward looking businesses, others are only today waking up to the need for change. There have been many drivers: uncertain economic conditions, the disruption of traditional media channels, growth of integrated digital strategies and the increased ownership companies take directly over their brand IP. As a result, agencies have had to evolve.
At The Blueprint we are seeing the rise of a new breed of super consultancy, not dictated by size, more about an approach. A hybrid of high-level business consultancy meets creative product development factory. Agencies now need to go way beyond the traditional role of taking a product and providing the marketing around it. There have been many lessons from the past that says this has a limited impact.
Much deeper collaboration between brand and agency, a real partnership on product invention, creation and evolution is the future. To achieve this, agencies need to totally rethink, reengineer and reorganise their people, places and processes.
This shift in agency shape and structure will not take place over night, but the most ambitious in the industry have already made significant changes. The priority must be to determine a direction that works for the agency’s current culture, striving for something achievable and not a seismic shift. Looking at the landscape, client base and their aspirations are the very minimum to consider.
Business consultancy, service design and customer experience are the new battlegrounds, with everyone claiming to be an integrated communications specialist. As a result the buying decision for brand owners has never been more unclear or complicated.
In parallel, brands now need to engage, entertain, inspire and inform. The new IP is the brand itself. In response brands are taking back control of much of its most valuable asset. This move forces a further rethinking of the people, places and processes agencies need in places to remain relevant.
Agency boundaries as a result will become fluid. Traditional silos and walls will crumble, creating a blurring of the lines between product design, product development and product or brand marketing. We need a radical rethink of how agencies do business: they need to be more fluid to allow movement but just rigid enough to provide some form and structure.
This article was first published on thedrum.com
Former Red Bull brand manager joins The Blueprint as creative advisor26/06/14
Former Red Bull brand manager Mark Pavitt has been appointed to the position of creative advisor by digital talent specialists, The Blueprint.
Pavitt will bring his clientside experience from Red Bull to The Blueprint team as well as agency experience gained at BBH and Amplify, where he held the roles of brand development manager and account manager respectively.
Pavitt said: “The Blueprint’s purpose is absolutely resonant with the needs of today’s new communications landscape. It’s an exciting opportunity to be a part of shaping the agencies and brands of today and tomorrow. My background in both brand and agency provides the perfect lens to view it through and help enable progress.”
Speaking about the latest appointment, founder and MD, Gareth Moss, said: “Mark is a wonderful addition to our growing team. His mix of brand, agency and integrated experience is what helps to set our service apart. To add real value and bring about change within the most powerful agencies and brands in the industry, we as a team need to be able to find affinity and know first hand the challenges our clients face.”
Moss added: “We work very hard to hire people who don’t fit a certain mould, but instead bring a progressive knowledge, passion and understanding, helping us to accelerate change in our clients.”
The Blueprint works with both agencies and clients to support them in building specialist digital teams and counts AKQA, AMV BBDO, Edelman and Pernod Ricard among its clients.
This article was first published on thedrum.com
Ben Felton to head strategy at The Marketing Store16/04/14
He will report to the agency’s managing director Lisa Bonney, and will be tasked with heading the agency’s strategy and planning team, working across all of the shop’s clients including McDonald’s, Shell and Carlsberg.
The Marketing Store said Felton would “help accelerate the agency to the next level”.
Felton has worked in marketing for more than 17 years. Prior to MRM Meteorite, he was head of channel planning and digital at Rapier and before that was managing partner at Agency.com.
Bonney said: “He’s a gifted and highly creative planner, driven by insights and genuinely understands brands and their audiences. With Ben’s arrival and additional recent senior hires, we’re well positioned for the next phase in our evolution as an agency”.
Felton has worked with clients including Dulux, Ford, IBM, IKEA, Lloyds TSB and Motorola.
He said: “I’ve already got the excitement you get from a building full of smart nice people, who are excited about the future”.
Felton joined MRM Meteorite in 2009, replacing former head of planning, Mobbie Nazir, who left the agency to become managing partner, digital at Fishburn Hedges Group.
This article was first published on campaignlive.co.uk
Ogilvy & Mather’s Marcus Reynolds joins Wunderman as strategy director03/04/14
Wunderman, the global digital agency, has named Marcus Reynolds as a strategy director.
Reynolds, who was most recently global digital strategy director at Ogilvy & Mather, will lead strategy on the company’s Microsoft and Jaguar accounts.
Richard Dunn, Wunderman chief strategy officer, commented on the appointment: “Marcus has a wealth of experience working at some of London’s top agencies across a variety of blue chip brands. His knowledge and passion for all things digital will be a massive asset going forward”.
Reynolds previously worked as digital strategy director at Fallon, where he worked on integrated campaigns for ŜKODA and Cadbury. He has consulted for AKQA, Proximity and Karmarama and was also head of planning at Publicis Dialog.
Edelman Names New Europe Digital Head11/02/14
PARIS—Edelman has named Grégoire Assémat-Tessandier as head of digital for Europe, filling the vacancy left by the departure of Marshall Manson last year.
Assémat-Tessandier joins the agency from TBWA, where he led the network’s DAN Paris digital outfit as managing director. The Frenchman was global head of digital at Bacardi Global Brands prior to his four-year stint at TBWA in Paris.
As head of digital for Europe and the CIS, he reports to CEO Michael Stewart, and reflects Edelman’s desire to hire someone with strong continental European experience for the role. Manson left Edelman for Ogilvy last year after eight years with the agency.
“Greg’s expertise in delivering business outcomes through innovative digital thinking and his client first approach will be a huge asset to Edelman Digital,” said Stewart in a statement.
Edelman’s digital practice across Europe and CIS now numbers more than 200 people, accounting for revenues of over $20m.
Edelman: Ex-DDB manager Andreas Kloevekorn is digital chief11/02/14
The PR agency Edelman Germany presents a new digital boss. On 1 December rises Andreas Kloevekorn a Managing Director of Digital. In this role, he took over the management of the corresponding region at Edelman, which also includes the specialised agency Gosub Communications belongs. The 45-year-old reported to Susanne Marell, CEO of Edelman Germany.
Kloevekorn comes from DDB Tribal Hamburg, where he most recently served as Client Service Director Member of the Executive Board. Previous stations of digital experts were Proximity Consulting and Kabel New Media. At Edelman, he follows Carsten la Tenderness , co-founder of Gosub. His agency was taken over by the PR Network in 2011, since then stood la Tenderness at the top of the digital range. After a sabbatical, he will return in a different role to Edelman Digital in mid-2014.
Sid Lee brings in a creative technologist12/11/13
Sid Lee has brought in Kevin Sutherland as its new creative technologist. The 18-year industry vet joins the agency as its director of technology, from the U.K. where he worked with agencies including RKCR/Y&R, AnalogFolk and R/GA, and has worked with clients including Sony, Nike and Virgin.
“The position was created for Kevin,” says Martin Gauthier, president of Sid Lee Montreal. “We decided to bring in a creative technologist to bolster our expertise in this area, specifically for Adidas, since it is a key account for us.”
Sutherland is the latest in a string of hires at agencies to amp up their expertise blending creative and tech. Earlier this month, Draftfcb brought in Ricky Jacobs as its new digital head, while retail/shopper marketing shop Shikatani Lacroix hired Marcos Terenzio as its new director of digital creative experiences. Last month Zulu Alpha Kilo brought in Jeff Vermeersch as the agency’s creative technology director.
AMV appoints head of analytics29/10/13
Abbott Mead Vickers BBDO has appointed former DraftFCB planning chief Oliver Kunze as the head of analytics and marketing intelligence for its data arm, AMV Analytics.
Kunze started his career at Wunderman Cato Johnson (now Wunderman) in February 2000, then had a spell at Y&R before joining DraftFCB as a senior planner in 2009. He was promoted to commercial planning director a year later and then switched client side to become brand intelligence manager for Volkswagen Group China.
He will report to Andrew Pinkess, the director of business innovation and market intelligence, and deliver research and insight to clients and account teams.
The agency has also hired Havas Media head of content Nick Price as head of digital film for AMV Pulse, the agency’s social media unit.
Ian Pearman, the chief executive of AMV, said: “AMV is committed to offering the services clients need to build and differentiate their brands through all available channels, and these two hires strengthen our ability to meet these needs.”
Earlier this week, it was revealed that AMV had scooped the Government’s road safety account, Think! The business had previously been held by Leo Burnett for nearly 35 years.