"They get what we're looking for and they deliver everytime.
They are genuine partners and a critical component in the evolution of the agency."
Jaimes Leggett, Managing Director, Ogilvy & Mather
We help companies stay ahead in the digital age.
The Blueprint works closely with its clients to understand their vision. We help shape it by giving advice on the market and focusing on how growth opportunities can be exploited.
We then help to facilitate their vision by identifying the right person with the right character using our network of contacts and proactive search capability, both in the UK and worldwide.
Over 70% of our clients have approached The Blueprint directly through recommendation or reputation, and in the seven years since The Blueprint was created we have never lost a client.
Our aim is simple; to advise and grow the companies of tomorrow.
We’re as selective about our clients as we are about our candidates.
The Bigger Picture
Guiding the evolution of the agencies and brands of tomorrow and shaping senior marketers’ careers with the roles that will help them to flourish. We advise you strategically and for the long-term.
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What the industry has to say
CEO - AMV BBDO
“Tasked with helping to build our digital offering, The Blueprint identify just the type of talented people we are looking for at all levels. They ensure we hire the finest digital has to offer and our partnership has helped AMV become the most awarded agency for digital advertising.”
Managing Director - Edelman Digital
“Thanks so much for your time. I was blown away by the quality of the folks you found and the degree to which you nailed the brief. Many thanks for the excellent work"
Managing Director - Ogilvy & Mather
“The Blueprint guys are great. They get what we're looking for and they deliver every time. I never feel like they're selling candidates - they are genuine partners and a critical component in the evolution of the agency. Top blokes too!"
Digital Strategy Director - Fallon
“The Blueprint have the ultimate black book when it comes to identifying rockstar digital talent. They understand the market dynamics, listen intently and respond in double quick time. They are the only headhunters I have on speed dial!”
Chief Innovation Officer - RKCR/Y&R
"The Blueprint have been instrumental in the expansion of RKCR/Y&R's digital capabilities. They've helped us to identify exceptional talent across Analytics, Social Media and Creative Technology and are true partners who listen attentively, respond quickly and deliver time and again. They also happen to be a bunch of very nice human beings."
Head of IP & New Technology – AMV BBDO
“The Blueprint’s reputation in the industry is gold dust. They go beyond just matching people to jobs, they give the right strategic advice to the hiring company which often means not only filling a position but being an invaluable partner in shaping their road map. Even if this means creating positions from scratch.”
Edelman Names New Europe Digital Head11/02/14
PARIS—Edelman has named Grégoire Assémat-Tessandier as head of digital for Europe, filling the vacancy left by the departure of Marshall Manson last year.
Assémat-Tessandier joins the agency from TBWA, where he led the network’s DAN Paris digital outfit as managing director. The Frenchman was global head of digital at Bacardi Global Brands prior to his four-year stint at TBWA in Paris.
As head of digital for Europe and the CIS, he reports to CEO Michael Stewart, and reflects Edelman’s desire to hire someone with strong continental European experience for the role. Manson left Edelman for Ogilvy last year after eight years with the agency.
“Greg’s expertise in delivering business outcomes through innovative digital thinking and his client first approach will be a huge asset to Edelman Digital,” said Stewart in a statement.
Edelman’s digital practice across Europe and CIS now numbers more than 200 people, accounting for revenues of over $20m.
Edelman: Ex-DDB manager Andreas Kloevekorn is digital chief11/02/14
The PR agency Edelman Germany presents a new digital boss. On 1 December rises Andreas Kloevekorn a Managing Director of Digital. In this role, he took over the management of the corresponding region at Edelman, which also includes the specialised agency Gosub Communications belongs. The 45-year-old reported to Susanne Marell, CEO of Edelman Germany.
Kloevekorn comes from DDB Tribal Hamburg, where he most recently served as Client Service Director Member of the Executive Board. Previous stations of digital experts were Proximity Consulting and Kabel New Media. At Edelman, he follows Carsten la Tenderness , co-founder of Gosub. His agency was taken over by the PR Network in 2011, since then stood la Tenderness at the top of the digital range. After a sabbatical, he will return in a different role to Edelman Digital in mid-2014.
Sid Lee brings in a creative technologist12/11/13
Sid Lee has brought in Kevin Sutherland as its new creative technologist. The 18-year industry vet joins the agency as its director of technology, from the U.K. where he worked with agencies including RKCR/Y&R, AnalogFolk and R/GA, and has worked with clients including Sony, Nike and Virgin.
“The position was created for Kevin,” says Martin Gauthier, president of Sid Lee Montreal. “We decided to bring in a creative technologist to bolster our expertise in this area, specifically for Adidas, since it is a key account for us.”
Sutherland is the latest in a string of hires at agencies to amp up their expertise blending creative and tech. Earlier this month, Draftfcb brought in Ricky Jacobs as its new digital head, while retail/shopper marketing shop Shikatani Lacroix hired Marcos Terenzio as its new director of digital creative experiences. Last month Zulu Alpha Kilo brought in Jeff Vermeersch as the agency’s creative technology director.
AMV appoints head of analytics29/10/13
Abbott Mead Vickers BBDO has appointed former DraftFCB planning chief Oliver Kunze as the head of analytics and marketing intelligence for its data arm, AMV Analytics.
Kunze started his career at Wunderman Cato Johnson (now Wunderman) in February 2000, then had a spell at Y&R before joining DraftFCB as a senior planner in 2009. He was promoted to commercial planning director a year later and then switched client side to become brand intelligence manager for Volkswagen Group China.
He will report to Andrew Pinkess, the director of business innovation and market intelligence, and deliver research and insight to clients and account teams.
The agency has also hired Havas Media head of content Nick Price as head of digital film for AMV Pulse, the agency’s social media unit.
Ian Pearman, the chief executive of AMV, said: “AMV is committed to offering the services clients need to build and differentiate their brands through all available channels, and these two hires strengthen our ability to meet these needs.”
Earlier this week, it was revealed that AMV had scooped the Government’s road safety account, Think! The business had previously been held by Leo Burnett for nearly 35 years.
The Marketing Store hires Sav Evangelou as exec creative director09/10/13
The Marketing Store has appointed Sav Evangelou as its executive creative director, across all of the agency’s clients including McDonald’s, Carlsberg and Britvic.
Evangelou was previously ECD at the Digitas and Digitas Worldwide agency DNA and will report to The Marketing Store managing director, Lisa Bonney.
His appointment follows the departure of the agency’s former executive creative director Graham Wall in March. Wall departed to become the first ECD at Table 19.
Bonney said: “We have incredibly ambitious plans at The Marketing Store and have looked long and hard to find our creative leader. We are incredibly excited to have someone of Sav’s calibre joining our team.”
Evangelou was at Digitas for four years working across clients including Nissan, Orange, Puma, Snickers, Lacoste and Procter & Gamble.
He said: “What attracted me to the role was the great energy and appetite at The Marketing Store as well as the exciting opportunities to innovate on behalf of the agency’s clients.”
This article was first published on campaignlive.co.uk
RKCR/Y&R hires Publicis' Alix Pennycuick22/07/13
Rainey Kelly Campbell Roalfe/Y&R has hired Alix Pennycuick, the digital executive creative director at Publicis, to lead its creative technology and digital design departments as creative technology director.
He will also work alongside other senior creatives, including the incoming executive creative director Mick Mahoney, who joins in August.
Before joining Publicis in 2010, Pennycuick was digital creative director at DraftFCB and he is a previous creative director at LBi.
Throughout his career, Pennycuick has worked on brands including British Airways, Nike, Coca Cola, Sony and Google.
Ben Kay, the chief executive at RKCR/Y&R, said: “It’s fantastic to have Alix on board at RKCR/Y&R. He’s a great talent who will take a key role in keeping the agency at the leading edge of the communications industry.”
This article was first published on campaignlive.co.uk
RKCR appoints Fallon's Moon as analytics chief29/05/13
Moon has been appointed as the first head of analytics at RKCR/Y&R, in a move to bolster the agency’s analytics offering and develop its capabilities in social media.
He joins the planning department and will report to Rich Edwards, the head of experience planning.
Moon will work with clients including Vodafone, which RKCR/Y&R won the digital pitch for in 2012, adding the account to its existing creative advertising work for the brand.
He will be responsible for increasing the influence of data on creative ideas at the shop, which recently hired Mick Mahoney as its executive creative director from Havas Worldwide London.
Before Fallon, Moon held the head of analytics position at its sister agency Saatchi & Saatchi. He has also worked at MSN and Visit London.
Ben Kay, the chief executive of RKCR/Y&R, said: “Developing a strong analytics capability will allow us to answer our clients briefs more creatively, more robustly and more effectively.”
Asia Pacific News In Brief29/04/13
SINGAPORE—Edelman Digital has appointed Edwin Rozells (pictured) as director of insights and planning, based in Singapore. Rozells joins from his role as strategy lead at OgilvyOne. In his new role he will spearhead an initiative to expand the agency’s digital strategy capabilities, build thought leadership, and lead integrated thinking for Edelman’s roster of clients in financial services, technology, consumer products and healthcare across Asia-Pacific.